Integral Ad Science (IAS), a global leader in digital ad verification, today released new research on connected TV (CTV) trends, exploring Australian viewers’ habits when it comes to streaming content and ads.  A staple in media strategies for decades, linear TV [...]

Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]

Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its [...]

MGID, the global pioneer in native advertising, announced today the official release of its Contextual Intelligence solution. The product allows advertisers to effectively deliver ads across MGID’s portfolio of thousands of publishers in the most relevant and appropriate environment, with [...]

TheViewPoint is launching a new webinar series TVP Talks where CTV publishers and ad tech experts will share their expertise in inventory monetisation, present successful cases of demand optimisation, and discuss the key problems faced by CTV/OTT publishers and advertisers.   The [...]

Global Adoption of ATS Cements its Position as Leading Post-Cookie Solution in Ecosystem, Surpassing 400 Publishers and 70 Platforms. LiveRamp® (NYSE: RAMP) the leading data connectivity platform, today announced its Authenticated Traffic Solution (ATS) has been adopted by hundreds of publishers, [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, provides its full stack advertising platform to advertisers during the Euro 2020. Its technology enables advertisers to serve ads on relevant articles, on a large amount of partner media, offering [...]

In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced [...]

Tappx, a leading ad tech company powering advertising solutions for mobile, desktop, and OTT/CTV, proudly announces the launch of Contextualize-It - the world's first contextual ad tech solution designed to analyse complex moving audiovisual content.  Contextualize-It has been in development at [...]