With the aim to curtail the unchecked dominance of big tech firms and foster a more equitable space, the DMA has stirred both apprehension and optimism within the ad tech industry. We take a look at some of the intricacies [...]

DoubleVerify, a leading software platform for digital media measurement, data and analytics, today (26th March, 2024) announces two key, v-level appointments – Anna Forbes as Regional Vice President for Northern Europe and Natalie Denyer, VP, Account Management for EMEA. Scaling [...]

Opti Digital's CEO, Magali Quentel-Reme talks to ExchangeWire about AI's pivotal role in driving digital ad revenue growth, emphasising its transformative impact on programmatic advertising. Quentel-Reme also highlights the industry's focus on sustainability and the importance of innovative ad formats [...]

How do agencies maintain an effective balance between creativity and data-driven strategies? We hear from Emily Hart, digital director at AKA UK. The question of utilising both data and creativity is one that I think is consistently relevant, and is certainly [...]

Teqblaze, an innovative full-service white-label advertising technology provider and developer, today (19th March, 2024) announces joining the IAB Tech Lab as a partner. The purpose of joining is to take an even more active part in testing and developing new [...]

Retail media networks represent a significant evolution in the rapidly growing field of ad-supported digital media channels. What are some of the opportunities and challenges surrounding this $100bn space? It would be remiss to overlook ad tech’s current focus on the [...]

StackAdapt and Broadsign debuted a new auction package for their ad tech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home (pDOOH) campaigns across the region.  Accessible via the StackAdapt [...]

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game advertising. Gaming is estimated to reach an overall value of $300bn (~£237bn) globally before the decade is out. In the US [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas de publicidad outstream, ha introducido mejoras significativas en su plataforma de servidor de publicidad en vídeo.  Esta última actualización está estratégicamente diseñada para facilitar la integración sin problemas de la Demanda publicitaria de Prebid, [...]

AdPlayer.Pro, an international provider of SaaS video advertising tech solutions, has introduced significant upgrades to its video ad server platform. This latest update is strategically tailored to facilitate the seamless integration of prebid advertising demand, signifying a considerable advancement in [...]