Transparency has been one of the key topics facing the ad tech sector in 2014, with issues such as click fraud, bot traffic and view ability generating reams of column inches, and propelling programmatic firms into mainstream press attention. Hence [...]

UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as well as more sophisticated forms of prospecting, as research reveals the public are beginning to place an increasing emphasis on [...]

The City of London Police have moved to further starve online pirates of ad funding by replacing display ads on copyright-infringing sites with official banners from the force, as part of its ongoing battle with more nefarious elements of the [...]

With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers and technologists alike, Volker Ballueder, Civolution, sales director, explains how ad tech vendors are attempting [...]

The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media trading are hardly new to ExchangeWire readers. But an ominous BBC report linking ad misplacement to funding extremist militant groups [...]

One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous testing of media platforms is required if  the lofty claims of enthusiastic sales professionals are to be taken seriously.   ‘Proprietary DSP’, [...]

The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé and charging it back to expenses’, etc, etc. But the fact is, the scale of the presence of ad tech [...]

In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad tech sector can move unilaterally to address some of the more complex issues with programmatic [...]

Brian O’Kelley, AppNexus CEO, has established himself as one of the biggest names in the programmatic advertising sector, having first helped establish Right Media Exchange, and continuing his career after its $850m sale to Yahoo, with the founding of his [...]

Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s purchase of UK-based security specialist Spider.io just one of a number of industry moves underlying its growing importance. Last week Rocket [...]