The ad industry will see a massive acceleration towards programmatic buying and content marketing in 2014. Alex Kuhnel, PulsePoint, MD Europe, gives ExchangeWire a peek into what he thinks we can expect to see unfold in 2014. Programmatic in the ad [...]

Solve Media has issued its latest Bot Traffic Market Advisory update revealing suspicious activity has increased for both web and mobile advertising — from 43% to 46% for web advertising and from 29% to 35% for mobile advertising. For the second quarter, [...]

The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium content for free. Content which costs millions to produce is simply given away. Do not [...]

Sylvain Deffay is Country Manager, France at Infectious Media As 2013 kicked off with the e-marketing conference in Paris, it seems that the importance of measuring online advertising viewability has impacted the French programmatic market. I was presenting along with several [...]

Douglas de Jager is founder at spider.io. Display ad exchanges have traditionally set out to solve a particular pain for advertisers: fragmented access to display ad inventory. Exchanges allow advertisers to buy ad inventory from a single source, an ad exchange, [...]

Brands are significantly increasing their investment in online video, but not all this new money is being spent wisely. When a market expands as rapidly as online video has, there are bound to be some red herrings. Right now, some [...]

The SafeFrames initiative is interesting because it emphasises that viewability is a very important topic. It shows that the industry is ready to make very important efforts to insure that ad-viewability will be correctly measured. Correctly means, "so robustly that [...]

The challenges of developing an industry standard for ad viewability rages on. The IAB (amongst other bodies) have attempted to bring some order to this via the Safe Frame initiative. ExchangeWire recently caught up with some of more progressive vendors [...]

If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad technology companies, they have been flying under the radar. However, quietly but surely, they are building the technology which could [...]

Stuart Byrne is Ebiquity’s UK Head of Digital To see or not to see, that is the question. Too many digital ads never get seen. A huge chunk of digital display could be being seen by precisely no one. That’s advertiser [...]