Teads, the global media platform, announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, and Matterkind Singapore, IPG’s addressable activation partner, today announced a case study on how they improved campaign performance and drove demand for an international school by using IAS’s [...]

PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a major global virtual event entitled Envision: What’s Next For Addressability. The event will stream more than 25 continuous hours of content for brands and publishers [...]

New API integration delivers 79% higher CTR and 67% higher CVR than non-audience traffic[1] Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale [...]

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced today that PubMatic (Nasdaq: PUBM) and MediaMath, the acclaimed global independent advertising technology company for brands and agencies, will support [...]

Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, today announced that Adform and Smart will integrate Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable solution for [...]

Admixer, an independent provider of advertising technologies and services, released a full-scale identity solution to help local ad agencies, brands, and publishers stay competitive and keep their audiences targetable and addressable after the 3P identifiers are blocked in 2022. Admixer ID [...]

Following LiveRamp's Christian Carlsson's appearance on ExchangeWire’s latest episode of TraderTalk TV, Zara Erismann (pictured below), MD Publisher, Europe at LiveRamp, writes about how authenticated traffic solutions leverage identity to help advertisers' reach their audiences. Against a backdrop of global turmoil, [...]