In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [...]

In today's ExchangeWire news digest: Microsoft launches a new API to enable ads to be delivered in chat; LinkedIn closes its Chinese social networking platform, InCareer; and Mastercard announces a new data and services hub in Malaysia. Microsoft announces API for [...]

In today's ExchangeWire news digest: former Meta executives launch a start-up for improved ad measurement; Just Eat to receive an almost €5bn (£4.4bn) writedown over pandemic-era deals; and TikTok implements new settings to limit teens' use of the video-sharing app. Ex-Meta [...]

In today's ExchangeWire news digest: ads for unproven cancer treatments are found to be rife in Meta's inventory; Microsoft announces it will remove emotion recognition features from its facial recognition tech; and PlayStation launches PS Plus Premium to rival Xbox's [...]

Primis, the leading Video Discovery platform for global publishers, today released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency.  The state of transparency in the ad tech industry [...]

Tappx, a leading ad tech company delivering digital advertising solutions for mobile, OTT and desktop, was ranked as the second most listed Direct Ad Partner for Google Play apps which have adopted app-ads.txt to help fight app inventory fraud.  The ranking [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: IAS Threat Lab calls for industry to update ads.txt files; 24sata and Njuskalo select Permutive; Sojern offers new [...]

Integral Ad Science (IAS), a global leader in digital ad verification, today announced a threat alert on 404bot, a growing bot scheme generating fake browser data and creating fabricated URLs in order to steal advertisers’ media spend. The 404bot capitalises on [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Mobile ad fraud cost marketers over USD$2.3bn (£1.89bn) in H1 2019; 79% of UK marketers acknowledge cross-channel video [...]

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did not extend to app architecture. The new app-ads.txt specification works as [...]