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  • Connatix Names Mike Caprio SVP & GM of Americas

    Connatix, the leading video technology company for premium publishers and advertisers, announced the appointment of Mike Caprio as SVP and GM of the Americas. In this role, Caprio will be responsible for driving the adoption of Connatix’s innovative video technology [...]

  • GumGum Appoints New Staff Members Across Germany

    GumGum today (February 28th, 2023) announces new hires in Germany, with Kalina Kehayova joining as digital executive and Larissa Jürges as programmatic solutions manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the [...]

  • the7stars Wins UK Media Account for People’s Postcode Lottery

    People's Postcode Lottery, the successful charity lottery operator, has appointed the7stars to its UK media planning and buying account, following a four-way competitive pitch handled by MediaSense. The7stars will take over the account from Carat on March 1st. According to Nielsen, [...]

  • MGID Revolutionises Image Creation for Advertisers With Integration of Generative AI

    MGID, the global advertising platform, has today (February 21st, 2023) announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality [...]

  • Permutive Announces Four Key Executive Hires

    Permutive, an audience platform for publishers and advertisers, is pleased to announce the hire of four key roles:  Kim Castelda joins as chief people officer, Chloe Grutchfield as general manager of publishers, Sean King as vice president of engineering, and [...]

  • Alkimi Exchange launches the world’s first decentralised ad exchange

    Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. The exchange is built on an ultra-fast, scaleable, next-generation Directed Acyclic Graph [...]

  • Privacy-focused Advertising Platform ID Ward Rebrands to Anonymised

    Today (2nd February, 2023), ID Ward announced the launch of their new brand: Anonymised.  Since it launched in 2021, ID Ward’s mission has remained the same: to help publishers and advertisers monetise their audiences in a way that protects personal data. [...]

  • Adform First Global DSP to Integrate with Scope3 to Reduce Carbon Emissions in Programmatic

    Global Integrated Advertising Platform, Adform, announces strategic partnership with Scope3, the industry’s leading source of supply chain emissions data, representing a landmark step in empowering advertisers to reduce their carbon footprint. Public interest in the environmental impact of organisations is growing [...]

  • What is Advertising Resource Management (ARM)?: Q&A with Salvatore Internullo, MINT

    In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

  • multilocal Continues Hiring Spree Following Increasing Demand for its Services

    multilocal, the supply-side expert, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as chief revenue officer (CRO) and will focus on introducing the multilocal service [...]