Royal Mail, the British multinational postal service and courier company, has appointed the7Stars, the UK’s largest independent media agency, to handle its UK media planning and buying following a competitive pitch handled by the Aperto Partnership. Havas Media Group was the [...]

After receiving the award for Best Client Services Team at The Wires 2022, AlgoriX's SVP revenue and growth strategy Frederic Liow spoke to ExchangeWire to elaborate on the work behind the win and share what publishers and advertisers are focusing [...]

Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [...]

Teads, the global media platform, today (November 22nd, 2022) announces a cookieless partnership with Jagran New Media, India's leading media conglomerate.  Jagran New Media, a digital arm of Jagran Prakashan Limited, dominates various Hindi-speaking markets across Uttar Pradesh, Delhi NCR, Bihar, [...]

Integral Ad Science, a global leader in digital media quality, today (November 17th, 2022) released its latest research Constructing Your Quality Path. The report unveils how media experts use supply path optimisation (SPO) in their digital marketing strategies and how [...]

Rogers Sports & Media (RSM) today (November 16th, 2022) announced the launch of its self-serve advertising platform, RSM Ad Manager. The platform automates the ad buy process and offers greater flexibility to advertisers, allowing businesses of all sizes to easily [...]

Today (7th November 2022) saw the announcement of a partnership between DanAds, the industry leading provider of fully automated self-serve infrastructure technology, and McClatchy, one of the largest media companies in the United States with over 80 million unique visitors. [...]

Permutive, a privacy-safe audience platform for publishers and advertisers, and OpenX Technologies, Inc., a leading global omnichannel advertising exchange, today unveiled a partnership that will enable buyers and sellers of online advertising to build and activate global audiences without using [...]

Purpose-led ad platform Good-Loop today (October 27th, 2022) launched a new CTV ad format that rewards viewers’ attention and time with a free donation to charity.  Advertisers can buy the new watch-to-donate format across various CTV channels using Good-Loop’s purpose-powered ad [...]

Outbrain Inc., plateforme leader de recommandations, annonce la nomination d'Alexander Erlmeier au poste de chief revenue officer. Après dix ans de carrière chez Outbrain en tant qu'international managing director , on lui confie la responsabilité du développement et de la [...]