Adelaide & Viant Launch Industry-first Solution
Adelaide and Viant Technology Inc. today (June 15th, 2022) announced the launch of a first-to-market solution that enables advertisers to automate the application of Adelaide’s attention-based media quality metric through programmatic advertising. The integration between Adelaide, the leader in attention-based media [...]
Index Exchange Acquires Machine Learning Company Rivr
Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]
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