Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, have announced the expansion of their Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements. “We first launched Context [...]

TheViewPoint continues its series of educational webinars, TVP Talks, aimed at helping publishers and advertisers maximise the benefits of CTV advertising.  The webinar’s third session, Deep Dive into Connected TV Ad Measurement, explores processes critical to running and administering successful CTV [...]

With a shortage of sophisticated advertising products that reduce the onus on publishers, ADvendio is excited to fill a much-needed gap in the US market. With the debut of a self-service advertising solution, ADvendio is poised to redefine the market [...]

Following "significant" investment from private equity firm Apiary Capital LLP in August, ExchangeWire speaks to Ryan Kangisser, managing partner, strategy, at MediaSense to discuss how the funding will be used to scale the advisory group, along with how marketers can [...]

Independent consultancy, The Programmatic Advisory, was founded by Wayne Blodwell five years ago. As programmatic has burgeoned, so too has demand from marketers to help navigate the ecosystem, providing a wealth of opportunities for companies like The Programmatic Advisory. Following [...]

Pubstack's first module of its new automated optimisation product uses advanced technology and allows publishers to implement Smart Ad Refresh and to generate extra ad revenue in a secure way. A Practice to Increase Monetisation Publishers have tested many ways to maximise [...]

Pubstack, la plataforma de optimización del rendimiento publicitario, ha lanzado el primer módulo de su nuevo producto de optimización automatizada. El módulo utiliza tecnología avanzada y permite a los editores implementar Smart Ad Refresh y generar ingresos publicitarios extra de [...]

Smart, la plateforme indépendante de monétisation publicitaire, annonce aujourd'hui son intégration avec Oracle Contextual Intelligence (anciennement Grapeshot). Cette solution, qui permet une analyse et une classification pré-bid du contenu des éditeurs, est désormais entièrement disponible au sein de la plateforme [...]

Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

One of the main aims of Admixer is to support projects and initiatives that educate the digital advertising community by delivering accessible high-end field expertise. During Adsider LIVE / Programmatic Spend fifteen experts from the leading industry companies, Admixer, PubMatic, Algorix, [...]