Smart has today announced the launch of Smart Buyer Connect (SBC), the direct-first platform built for advertisers to manage deals and private marketplace (PMP) buying. The product – which forecasts and facilitates media buying in real-time – is further evidence [...]

Less than 3 months after announcing a $7m (£5.5m) Series A in Q2, in-play ad company Admix has announced a round extension from strategic investors, bringing the total round to $8.5m (£7.7m).  Marcus Segal, previously COO of Zynga Studios and Nigel [...]

Integral Ad Science (IAS), the global leader in digital ad verification, has partnered with Taboola, the world's leading discovery platform, to introduce an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever integration to directly apply pre-bid brand safety [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Facebook claims it may be ‘forced’ to revoke its Australian users’ ability to access and share news on the platform [...]

Today, Unified Semantic Targeting provider Semasio and leading independent Demand Side Platform (DSP) The Trade Desk™ announce the extension of their partnership, offering The Trade Desk’s clients a greater range of targeting options. Advertisers will now be able to unify [...]

In today's ExchangeWire news digest: Google will charge UK advertisers a fee to cover the cost of a new digital services tax; SMI reports that ad spend in Australia is gradually starting to pick up after COVID saw it decline; [...]

New research from FreeWheel, a Comcast Company, has found that media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct advertisers, looked at buy-side perceptions of advertising in the [...]

Leading conversational advertising platform Cavai have today announced that they are partnering with Telegraph Media Group (TMG) to launch Telegraph Engage, powered by Cavai. This partnership will allow advertisers to engage users in a pre-defined dialogue within TMG's full range [...]

OnAudience.com, one of the world’s largest audience data providers, prepared a new pack of segments that include over 400 million profiles connected to topics such as work, business, or career. Now, advertisers can easily reach users interested in marketing and [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Connected TV (CTV) Guide’ to help planners and buyers of media, across both linear and digital backgrounds, navigate the opportunities that this [...]