This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop its AR and VR advertising platform. As reported by Tech.EU, Admix was only founded in 2017, with a focus on allowing [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: eBay Advertising Announces New Offer to Boost ‘Shopper Insights & Influence’; Travel Tech Company Sojern Announces Financing [...]

With so much content swallowing the internet, and the increasing fragmentation of media, getting a brand message across is becoming increasingly challenging. Writing exclusively for ExchangeWire, Ruth Zohrer, chief product officer, Mindshare, explains that the importance of context is driving a [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Oath Rebranded in Verizon Restructuring as ‘Verizon Media Group/Oath’; Advertising Association/WARC Expenditure Report; Xaxis report: 
Custom KPIs [...]

In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for Personal Purchases; and Alibaba Annual Active Consumers Hit 601m. Singapore Shoppers Want Unified Retail Experiences Singapore shoppers [...]

UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with [...]

In economics, markets need symmetry. If one side of the equation fails to thrive, the entire market will be at risk. In the mobile in-app advertising ecosystem, we need profitable publishers. If too many in-app publishers were to fail, advertisers [...]

ExchangeWire speaks with Katherine Munford (pictured below), MD, Data2Decisions about marketers' ongoing quest for transparency and the challenges of accurately measuring marketing effectiveness. ExchangeWire: The issue of transparency is something that has been discussed, at length, by the industry. What conversations should [...]

Today (17 October, 2018), six global ad exchanges have released an open letter to advertisers and publishers, outlining a set of industry principles that they are committing to, in a drive to "promote clarity and trust for every participant in [...]

Digital advertising buyers and sellers have a dilemma: as they’re seeing more mention of AI in ad tech conversations, they increasingly wonder whether they should be doing something with AI to gain an advantage, but are unsure exactly what that [...]