Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin
TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]
Search-Query Language & Purchase Intent; Overconfidence in Productivity Is Hampering Retail Firms’ Performance
RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Search-Query Language & Purchase Intent; Overconfidence in Productivity Is Hampering Retail Firms’ Performance; and Mobile Ascending (still). Search-Query Language & Purchase Intent Searchers with high purchase [...]
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