Marketers in China need to consider 'seamless' user experiences and ensure their ads are appropriately designed to meet local market conditions and demands. The fragmented Android app store environment, for instance, means developers need to spend more effort building apps [...]

As the complexity of media buying has grown proportionally to the explosion of available advertising inventory, there’s been a parallel evolution of advertising technology leading to the evolution of the demand-side platform or DSP, writes Mark Grether (pictured below), CEO, Sizmek, [...]

Measurement is the important piece of the puzzle Asia-Pacific marketers need to get right in order to fix what may be wrong with their programmatic campaigns. "I would always start with measurement", Attila Jakab, Infectious Media's managing director, said in [...]

Most marketers know that pixel-based tracking faces increasing challenges as a measurement methodology. As some browsers implement third-party cookie management policies that impede or limit pixel-based tracking, and as more consumers periodically delete their cookies, there’s a growing and understandable [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: AU Marketers Unable to Deliver Cross-Channel Personalised CX; Data Breach Affected 1M Facebook Users in PH & [...]

In this industry byliner, RTB House's Asia-Pacific managing director Jakub Ratajczak outlines three key trends that will see publishers band together and more bidding options emerge. Programmatic was originally developed as a practical tool for selling leftover inventory, but it has [...]

RetailTechNews rounds up some of the biggest stories in the European retail technology space. In this week’s edition: TabMo & adsquare Launch ‘Branding to Store’ Ad Format; Yandex.Checkout to Provide Online Stores with Instalment Payments; and Shop Direct & Pindrop [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Print Ads On Decline in APAC; Retail to Drive HK Digital Ad Spend; WE Acquires India PR [...]

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a world of trouble. Things are far from 'grand' in digital advertising. Google and Facebook completely dominate the market. Their market [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & Philippines Amongst Top 10 New Ad Spend Contributors; Strong Online Ad Sales Drive Tencent's 2017 [...]