The latest IPA Bellwether Report paints a positive picture of marketers’ budgets for the second quarter of 2024, with upwards revisions in every main category. What do industry leaders make of the figures?  The future is looking bright for the UK’s [...]

On today’s news digest: Two in Three Media Buyers Cite Measurement Issues; UK Watchdog to Investigate Microsoft; BBC & ITV Get 24.2 Million Streams in Euro Final  Media buyers are spending more across all video channels and content types, according to [...]

On today’s news digest: Global Ad Spend To Outpace Economic Growth; UK Election Ad Spend Figures; Streaming Giants Challenge New Canadian Legislation   Worldwide ad spend is on track to outpace global economic growth this year, according to a mid-year forecast by [...]

Opti Digital, la ad tech europea fundada en 2018, está ampliando su presencia en los mercados americano y europeo, consolidándose como líder en la industria publicitaria digital española. Recientemente, la empresa anunció entre sus nuevos clientes el medio líder en [...]

In our highly saturated digital world, catching and keeping consumer attention is key. We explore the benefits of measuring attention, the tech leading advancements around the metric, and what we can expect moving forward.   Attention has been front and centre of [...]

On today’s news digest: Spotify Introduces In-House Creative Agency; Pinterest Launches Ad Labs; ANA Spins Off Cross-Media Measurement Solution Division  Stepping up its offering for marketers, Spotify has launched an in-house creative agency, Spotify Creative Lab. The streamer intends to encourage [...]

Teads, the global media platform, today (June 14th, 2024) announced the formation of a Creative Consortium, a suite of new omnichannel partnerships to further enhance exceptional creative services and maximise campaign results for advertisers.  The new offerings extend Teads’ ability to [...]

Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite [...]

Connatix, the leading video technology company for premium publishers and advertisers, today (June 11th, 2024) announced the launch of its Data Intelligence Suite. This comprehensive offering brings together fragmented identity and contextual data from across the ecosystem to increase addressability [...]

Permutive, the leading Audience Activation Platform for publishers and advertisers, today (June 11th, 2024) announced the strategic hire of Jay Stevens as chief commercial officer (CCO). This key appointment marks a significant step as Permutive reimagines advertising and expands its [...]