StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

On today’s news digest: Documents Reveal Google’s Advertising Incentive Payout Plans; Daily Mail Owner Set Aside £20m in Advertising Rebates; Criteo CEO to Retire  Documents filed last week for Google’s upcoming ad stack case against the DOJ reveal new details regarding [...]

In light of recent revelations around the funding of digital news content, alongside yet more damaging industry stories on brand safety, ExchangeWire research lead Mat Broughton discusses what more can be done to fund impartial trusted news content in this [...]

On today’s news digest: Netflix Tightens Ad Tech Ties; Blocklists Cut Advertisers off from Olympics and Euros Coverage; Channel 4’s Social Streaming Sees Staggering Growth  Netflix is tightening its ties to ad tech, forging new partnerships to enhance advertisers’ measurement capabilities [...]

On today’s news digest: X Ad Revenue Down 24%; Judge Blocks Disney, Fox and Warner Bros Discovery Planned Bundle on Antitrust Grounds; Amazon Considers Creating Separate App for Amazon Pay in India  It won’t come as a shock to anyone that [...]

Sporting events, whether local games or global spectacles like the Olympics and World Cup, attract diverse and engaged audiences. Fans flock to stadiums, sports bars, and public viewing areas, creating a wealth of opportunities for advertisers to reach a broad [...]

This week on The Stack: Google Named a Monopoly; X Against Advertisers; TikTok Lite Terminated in EU; Today's MadTech Daily Podcast This week was shaped by more Google-related breaking news – the tech titan lost its recent antitrust case with [...]

Podcasts provide advertisers with a wealth of opportunities, so why are media buyers holding back? We recap the benefits for brands and advertisers, as well as exploring what’s stopping media buyers from pressing play on the opportunity on a larger [...]

Equativ, the global independent ad platform, announced an integration with Illuma, the leading contextual-AI firm, that will bring advanced AI-powered audience expansion and content categorisation across Equativ’s curation platform, Equativ Buyer Connect (EBC).Through the partnership with Illuma, Equativ’s media buyers [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (July 25th, 2024) a partnership with MetaRouter, the trailblazer in server-side tag management and real-time event management. The partnership [...]