DanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership with Brand Metrics, an innovative provider of automated brand lift data. This [...]

On today’s news digest: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor UK broadcasters including ITV and Channel 4 have been trading ad airtime for shares. In order to deal with [...]

On today’s news digest: Google to Run Ads in Search AI Overviews; TikTok Boosts its Ad Business with AI; Amazon’s Ad Revenue to Close In On Meta  Soon, Google plans to start testing Search and Shopping ads in its new feature [...]

The long-awaited “cookie-pocalypse” has been delayed. Again. Harry Menear takes a took at the challenges and opportunities for the ad industry. Google announced on April 25th that it would be holding off on the deprecation of third-party cookies on Chrome due [...]

On today’s news digest: UK Streaming Service Freely Launches; Amazon Ads Sees 24% Growth; Google Strengthens Ad Partnerships with Disney & Paramount  Freely, the streaming service backed by the UK’s major broadcasters (the BBC, ITV, Channel 4 and Channel 5) launched [...]

On today’s news digest: Netflix Attracted 9.3 Million New Subscribers in Q1; X Loses Another Major Ad Partner; TikTok Notes Photo App Available in Australia and Canada  The introduction of Netflix’s ad-supported streaming plans helped attract 9.3 million new subscribers, which [...]

Despite a decrease in main media advertising, budget growth remained strong in Q1 2024. The industry outlook is positive, according to the latest IPA Bellwether Report. We asked experts from across the marketing sector for their assessments.  The UK’s total marketing [...]

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to chief technology officer (CTO), ensuring continuous elevation of [...]

TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]