Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]

Zeotap Data, the fully-consented people-based, deterministic data composed of over 500 million unique IDs, announces a new partnership with TikTok for Business, the ad platform of the popular short-form video entertainment platform, TikTok. This strategic collaboration aims to enable advertisers [...]

Yahoo Advertising today (September 20th, 2023) announced the results of its independent audit on Yahoo Backstage by Jounce Media, a leading source for consistent definitions of inventory quality standards. With the audit, Jounce Media has recognised the direct-to-publisher offering as [...]

Ahead of ATS Singapore, Travis Teo, executive director & co-founder of Adzymic, analyses the revival of ad networks. In this exclusive byline, Teo discusses what has led to this resurgence and what it could mean for the ad tech industry. As [...]

Connatix, the leading video technology company for premium publishers and advertisers, released a new state of video report – a comprehensive look at consumer viewing preferences related to online video and video advertising across publishers.  The report, titled, Consumers are Watching; [...]

Brand Metrics, the global brand uplift measurement specialist, has appointed Cornelia Alvelind as customer success manager as it aims to further strengthen its service to publishers and their advertisers.  In her new role, Cornelia will act as a strategic link between [...]

In this exclusive Q&A, Greg Williams, president of Audigent, discusses the development of curation and identity in ad tech, how curation can bring control back to the advertiser, and more. How has the role of curation and identity evolved in [...]

“Will three-martini lunches make a comeback?”  This was the question posed by Rob Beeler at this year’s ATS London as he discussed the potential sidelining of ad networks for a return to direct sold. While Rob’s keynote highlighted the more appealing [...]

As artificial intelligence has grown in prevalence, so too has a long-running problem for the ad industry: junk websites. Although junk on the internet is not a new issue – the term “clickbait”, for example, has been in use since [...]

In today's ExchangeWire news digest: Sea plans to boost investments in its e-commerce business; X pulls the plug on its promoted accounts ad business; and Tencent to "drive innovation" after reporting growth throughout Q2 2023. Sea to invest as e-commerce business [...]