Adform, the most powerful and safe media buying platform in the world, today (November 4th, 2024) announces three significant promotions within the finance and IT departments to recognise the exceptional talent within the team and strengthen its senior leadership.  Jonas Hjorth [...]

News in brief: Sky Faces Bill for Underpaying Ad Partners; Meta Digital Ad Growth Slows; Gov Funding for UK Creative Industries Confirmed  Sky Faces Bill for Underpaying Ad Partners Sky is facing a bill of hundreds of millions of pounds following a [...]

Opti Digital, a leading provider of innovative digital advertising monetisation solutions, is pleased to announce the appointment of Nadia Rabhi as its new publisher development director for the France and Benelux markets.  This strategic hire aligns with Opti Digital’s remarkable global [...]

Invibes Advertising (Invibes), leader nell'innovazione del digital advertising, unisce le forze con PHD Media per presentare un workshop esclusivo al prossimo IAB Forum 2024 in Italia. Intitolato "Nuove frontiere nello Smart Targeting: Case Study de La Compagnie", il workshop metterà [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, is joining forces with PHD Media to present an exclusive workshop at the upcoming IAB Forum 2024 in Italy. Titled "New Frontiers in Smart Targeting – The La Compagnie Case Study," [...]

Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, annonce le recrutement de sept nouvelles personnes en France. Pour soutenir sa stratégie de développement à l’international et ses nouvelles solutions publicitaires alimentées par l’IA Générative, l’équipe parisienne s'est agrandie de 50% [...]

Invibes Advertising (Invibes), a leader in digital advertising innovation, is excited to announce a significant expansion of its commercial team in France. In 2024, the Paris-based team expanded by 50%, underscoring Invibes' commitment to supporting its international development and the [...]

Ad tech startup XPLN.AI has announced a USD$8mn (£6.1mn) funding round, led by Ventech and Spring Invest.  Redefining advertising effectiveness: For the past 15 years, standard advertising metrics such as impressions, viewability, and completion-rates have dominated the definitions of ad quality, [...]

Today, (October 9th, 2024) the Coalition for Privacy Compliance in Advertising (CPCA) (founded in 2024 by Mattia Fosci, privacy lawyer and CEO at Anonymised) announced it is working with the Information Commissioner’s Office (ICO) to develop the world’s first regulator-approved [...]

Today’s news: Tesco Media and Insight Platform Extends The Trade Desk Partnership; Half of Premier League Clubs Breaking Gambling Ads Code; New California Law Targets Digital Goods Purchases  Tesco Media and Insight Platform has extended its partnership with The Trade Desk. [...]