National World, a leading UK media company, announced today (24th January) the launch of its self-serve advertising platform, National World Ad Manager, powered by DanAds. The new platform is designed to automate the ad buying process and offer greater flexibility to [...]

In today's ExchangeWire news digest: TikTok undercuts its social media rivals with lower ad prices; Apple is reportedly developing in-house chips; and Meta implements new technology to improve the equity of housing ads on Facebook. TikTok ad prices undercut Instagram, [...]

In this exclusive Q&A, Salvatore Internullo, chief growth officer at MINT, outlines the current challenges marketers face when managing their resources, and explains how Advertising Resource Management solutions can help to resolve these. What are the primary challenges for advertisers in [...]

In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]

Yahoo has announced a new integration with DAX, the pioneering digital advertising exchange created and operated by Global, the media and entertainment group. DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel [...]

Hivestack, the world’s largest, independent, programmatic digital out-of-home ad tech company, has announced an expanded exclusive partnership with Stingray, a leading music, media, and technology company, to power their retail audio advertising network across several markets. The integration of Stingray's [...]

Integral Ad Science, a global leader in digital media quality, today announced a first-to-market partnership with Gadsme, a premium in-game advertising platform. The partnership will enable IAS to verify Gadsme ad inventory globally and provide marketers with third-party viewability and invalid [...]

In a year of record inflation amidst a persistent cost of living crisis, how, where, and how much marketers are spending has come under even keener scrutiny. In this latest article in ExchangeWire's 2023 Predictions series, industry experts share their [...]

Manadge will be assisting Bayard Média Développement in the growth of its digital revenues. Manadge, the SaaS advertising management platform connected to SSPs and ad servers, allowed Bayard Média to have a 360-degree view of its advertising revenues.  By using the [...]

Good-Loop – a purpose-led ad tech company that converts people’s engagement with ads into donations to good causes – today announced Marisa Thomas, a former head of brand at Bloom & Wild, has joined as its new chief marketing officer [...]