Bidstack Group PLC, the native in-game advertising group, has announced a new partnership with Xaxis, GroupM’s outcome media specialist. The partnership enables Xaxis to access Bidstack’s extensive portfolio of seamless in-game ad formats and branded experiences. It also provides Xaxis with [...]

Bidstack, the leading in-game advertising platform, has announced an exclusive new partnership with Stork Limited for the popular farming game Goodville. The partnership will see Bidstack’s lightweight SDK integrated into the title allowing ads to be served seamlessly onto banners and [...]

In today's ExchangeWire news digest: Apple block access to Kremlin-linked news outlets including Russia Today and Sputnik News; Netflix enter into an agreement to acquire Next Games; and AppLovin announce a USD$430m (~£322.9m) deal to acquire Wurl.    Apple block access to [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has announced a global partnership with GroupM to enable GroupM Premium Marketplace in EMEA. A unified programmatic marketplace that will increase media buying transparency and efficiency, the partnership [...]

AdPlayer.Pro, un proveedor internacional de soluciones de publicidad en vídeo outstream, ha introducido una nueva funcionalidad de servidor de publicidad en vídeo, enfocándose en una integración más amplia de las creatividades de YouTube en el inventario de los editores.  Según el [...]

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, has released its 2022 Social Ads and Consumer Perception – Australia Edition study. The report, based on a survey of over 500 Australian consumers, provides an overview of [...]

Adverty AB (publ) today announces the release of its SDK 4.0, with support for both 3D and 2D games, whilst providing developers with easier-than-ever access to its multi-patented ad technology for unobtrusive in-game advertising.   The leading in-game platform for advertisers, agencies, [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has announced the opening of its new office in Dubai, United Arab Emirates. By opening its first office in the Middle East, and its tenth office worldwide, Seedtag continues moving forward [...]

Bidstack, the leading in-game advertising platform, has announced a new and exclusive partnership with mobile game developers Game Tap Studios. The partnership will see Bidstack serve seamless ads into gameplay across three new games, whilst offering brands an additional touchpoint [...]

In-game advertising company Anzu has secured an exclusive deal with Saber Interactive, the global game publisher and developer, to offer advertisers a chance to communicate with their audiences via the highly anticipated upcoming racer Dakar Desert Rally. The new AAA title is [...]