In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]

TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery [...]

smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the growing demand for non-intrusive targeting practices. smart Audiences integrates two proven cornerstones of identity-safe advertising in a streamlined offering: socio-demographic online [...]

Cavai, the leading conversational advertising cloud, has launched conversational video, a groundbreaking format designed to maximise engagement within digital advertising.  The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement. Steffen Svartberg, founder and [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of Geoffroy Martin as chief operating officer. In his role, Martin will spearhead the company’s ongoing global expansion and oversee a broad scope of [...]

Smart, the leading independent ad tech platform, and Anzu, the world's most advanced in-game advertising solution, have announced their partnership and integration. Through this partnership, Anzu will have access to Smart’s complete range of SSP capabilities, and advertisers and demand [...]

With events like the Winter Olympics and the FIFA World Cup on the 2022 calendar, the coming year is set to be a big one for global sports fans. To support brands in meeting their campaign performance objectives during periods of high customer [...]

Azerion, the digital entertainment and media platform, and Cavai, the leading global conversational advertising cloud company, are reaping the rewards of their partnership focused on the expansion into new international markets and escalating the adoption of personalised conversational advertising.  Having initially [...]

In this Q&A with ExchangeWire, Wayne Blodwell, founder & CEO of TPA Digital (formerly The Programmatic Advisory), and Dan Larden, TPA Digital's head of UK, discuss the decisions behind their rebrand, and the impact of programmatic on advertising.    What were the main drivers [...]

Study by in-game advertising company Anzu.io reveals what UK gamers look like, what’s important to them, and what their attitudes are towards in-game advertising in 2022. Two-thirds of gamers in the UK say they would welcome more brands into their favourite [...]