In today’s Digest, we cover Apple appealing €500m EU app store fine, Threads nearing X in daily app users, and Google AI overviews facing legal challenges in UK and EU

Seedtag, the global leader in neuro-contextual advertising, today (8th July, 2025) announced the appointment of Brian Gleason as its new chief executive officer, effective August 1. Gleason, an accomplished growth-driven industry leader, will step into the role of chief executive [...]

In today’s Digest, we discuss how YouTube may be billing advertisers against violent and pirated content , Google’s hidden search terms costing advertisers millions, and Law360 staff pushing back on mandatory AI bias tools. Adalytics Reports YouTube Billing Advertisers for Ads [...]

In today’s digest, we cover Google launching Offerwall to boost publisher revenue, IAB launching a framework to standardise gaming ad metrics, Apple changing EU App Store terms with a new fee structure, and Apple and Google being told to drop [...]

In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]

In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]

Adnami’s attention-first measurement tool, Sonar, has seen adoption more than double in just the first four months of 2025, underscoring the industry’s growing commitment to attention as the new baseline for advertising performance. Sonar’s rapid growth reflects a market hungry [...]

Shirley Marschall examines how optimisation is affecting advertising. Have we optimised into oblivion? Remember that banner ad that made you laugh? The pre-roll that really resonated with you (or at least didn’t make you skip immediately)? The Instagram ad you [...]

This week spotlighted the growing tension between innovation and accountability in the tech ecosystem. In today’s MadTech Daily we discuss IAB Europe’s 2024 AdEx Benchmark Report, OpenAI’s collaboration with Jony Ive to create AI devices, the UK ad industry’s return [...]

In today’s Digest, DoubleVerify files a defamation suit against Adalytics, advertisers respond to Elon Musk’s antitrust claims against X, Meta moves to dismiss the FTC’s monopoly case, and YouTube secures NFL Kickoff rights while expanding ad sales around major awards [...]