Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a successful advertising campaign with box mattress company OTTY, dramatically increasing Return on Ad Spend (ROAS) by more than 50% [...]

Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as chief financial officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft of senior hires [...]

SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, [...]

In today's ExchangeWire news digest: Google announces that it has successfully acquired Fitbit; a coalition of consumer advocacy groups calls on the FTC to investigate Amazon's Prime for anti-cancellation tactics; and content recommendation "chum boxes" are as guilty of spreading [...]

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions [...]

London-based games monetisation company Admix has expanded its commercial team with two major hires in the US and EMEA.  These two appointments are the first part of Admix’s expansion plan in 2021 that will see the company double in size from [...]

Following massive growth and a recent seven-figure sum of investment, the Danish-based ad tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has strengthened its management team with the hire of Carl Söderblom as VP Operations and Business Development [...]

AdTonos, the leading force in audio-centric advertising technology, has brought real-time interactivity to live radio with its new offering: Yours Truly. The innovative technology allows advertisers to reach listeners via smart speakers with engaging two-way, voice-based communications, delivered across Octave’s [...]

Passendo, the leading European in-email advertising platform commercialising newsletter inventory, has launched its unique ad server and exchange in the UK market with seasoned publishing data expert Anthony White heading up the team. Despite the worldwide downturn in 2020, following [...]

Xandr, AT&T’s Advertising-Unternehmen und das führende europäische Mess- und Analyseunternehmen, Meetrics, entwickeln eine gemeinsame Lösung zur genaueren Steuerung des programmatischen Einkaufs von Werbeausspielungen. Mit dem Einbinden der Technologie von Meetrics in Xandrs Einkaufsplattform erhalten Werbetreibende und Agenturen ab sofort die Möglichkeit, [...]