MGID, the global pioneer in native advertising, today announced it has signed a global deal with Microsoft to provide native advertising across its news properties, including MSN. The agreement signals MGID’s commitment to working with news aggregators that are responsible [...]

White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, is expanding into the UK following a highly successful funding round in May by Goldman Sachs Merchant Banking Division and ClearSky Security. White Ops protects customers [...]

Adverty, the leading in-game platform for advertisers, agencies and game publishers, has announced further expansion with three strategic hires, following the launch of its UK office earlier this year. Adverty delivers seamless advertising which connects brands and audiences through its revolutionary [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Netflix struggles to capitalise off of its growth in APAC; TikTok pulls out of talks over setting up its non-China [...]

Over the past months, Applift, PubNative, and Verve, now aligned under Verve Group, have been gathering data on the effects of COVID-19 on the mobile advertising ecosystem. In their recently published infographic, Verve Group combines key insights to depict the [...]

In today's ExchangeWire news digest: Google bans adverts promoting COVID-19 misinformation; Twitter sees the accounts of 130 of its high-profile users hacked; and despite a growth in subscriptions, Netflix sees its revenues decline in APAC.   Google blocks unverified COVID ads   Google has [...]

Magnite (NASDAQ: MGNI), the largest independent omnichannel sell-side advertising platform in the industry, today announced the company’s leadership team for EMEA. James Brown will oversee EMEA and APAC as head of international, based in London. Brown has been an exceptional leader [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2019 AdEx Benchmark Report following on from the release of the study highlights in June. The report is the definitive guide to [...]

In today's ExchangeWire news digest: researchers find that some third-party Facebook apps may be misusing their users' email addresses; TikTok rushes to reassure its users over findings that the app can access device clipboards; and the French government introduces tax [...]

Magnite (NASDAQ: RUBI), the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers [...]