Browser-level privacy protections have hit the headlines in the last two months, with each of the major internet browsers imposing some level of restriction on the use of third-party cookies. ExchangeWire speaks to Jascha Kaykas-Wolff (pictured below), chief marketing officer [...]

When it comes to the advertising industry, China has long been thought of as a 'sleeping giant'. A huge potential market which has not yet been fully capitalised upon, due to reasons such as regulatory scrutiny and dominance of local [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: Triton Digital announces acquisition of podcast powerhouse Omny Studio; MediaMath launches industry’s first contextual ad targeting solution [...]

The programmatic advertising and marketing technology industries are beautifully complex ecosystems which marry technological, financial and regulatory processes. Whilst key developments and trends are often discussed at the international level, it can be easy to overlook details at a more [...]

Fabio Corona will run the new office as Managing Director along with first hire, Michiel van Turnhout, as Commercial Director Hearst’s premium online magazine portfolio’s span 19 international brands including; Vogue, Glamour, Cosmopolitan, ELLE, Quote, Runner’s World and Quest - reaching [...]

UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlights Q4 2018 growth totalled £6.5bn, a year-on-year [...]

The UK digital advertising market is worth £13.44bn, an increase year-on-year of 15%, reveals the 2018 IAB UK & PwC Digital Adspend Study. Report highlights The majority of all growth is coming from smartphone advertising, which has increased by £1.65bn (35%) from [...]

It seems like every day there is a media or tech company launching a streaming service. This week was Disney's turn. At its glitzy media launch event, Disney CEO Bob Iger and senior execs outlined the Disney+ dream. The company [...]

Marketing budgets have been upwardly revised to highest level in over a year, however forecasts and financial prospects are increasingly negative, reveals the Q1 2019 IPA Bellwether Report, released Wednesday 17 April. Report Highlights Total marketing budgets upwardly revised to +8.7%, their [...]

Snapchat burst onto the scene earlier in the decade, and has remained an independent social media platform, despite several competitors being absorbed by Facebook or fizzling out into obscurity. Yet, as discussed below, it remains a lesser-picked platform by travel [...]