SmartFrame Technologies, a leading UK-based tech provider that is redefining the digital image standard, has today (February 1st, 2024) announced a new partnership with Six Nations Rugby, the organisation responsible for several major international rugby competitions, including the Guinness Men’s [...]

On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise Almost 80% of consumer respondents would prefer to see more ads over having to pay [...]

Today's digital marketer has more tools available to measure advertising campaigns than ever before. But ultimately, what should matter most is how campaigns impact incremental growth and sales. In this Q&A, Ellie Lane, head of client strategy at Quantcast, explores how [...]

Despite the gloomy financial climate, the latest IPA Bellwether report suggests a relatively promising outlook for the ad industry: in Q4 2023, marketing budgets saw their biggest growth since Q2 2014.  Just over a quarter of panelists saw total marketing budgets [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (January 16th, 2024) announced the appointment of Mathieu Azorin as regional managing director of France and Benelux. Azorin will lead Ogury’s operations in the regions [...]

MGID, the global advertising platform, has today (9th January 2024) announced the appointment of Matthew Villa as head of sales, US, doubling down on its investment in the region. Villa will lead MGID’s client acquisition team in the US by [...]

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the expansion of its Board of Advisors with the addition of industry luminaries Nishat Mehta and Ryan McBride. With nearly two decades of experience creating alternative revenue streams in [...]

On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations…   As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]

Planning and buying attention will not solve digital advertising’s sustainability challenges - but placing a greater focus on the location and quality of inventory can help shape the industry’s environmentally conscious future. Liam Brennan, managing director at The Responsible Marketing [...]

Over 265,000 members of the gaming community gathered in Cologne, Germany, for 2022’s Gamescom, the world’s largest gaming convention. The event was watched widely around the globe, amassing 130 million views online. Among the game launches announced at the event [...]