Ogury, der führende Anbieter für Personified Advertising, gibt heute den Start seiner neuen Kundenplattform bekannt. Ogury One wurde für Marken und Agenturen entwickelt und ermöglicht es Nutzenden, die Personified-Advertising-Technologie des AdTech-Spezialisten vollumfänglich zu nutzen. Die Werbebranche sieht sich zunehmend davon herausgefordert, [...]

Ogury, leader nelle soluzioni di advertising basate sulla privacy e alimentate da dati esclusivi e membro di IAB Italia, annuncia il lancio di Ogury One, la nuova piattaforma progettata per brand e centri media che consente di sfruttare appieno la [...]

Ogury, líder en soluciones publicitarias impulsadas por datos exclusivos y basadas en la privacidad, ha anunciado hoy el lanzamiento de su nueva plataforma orientada al cliente. Diseñada para marcas y agencias, Ogury One permite a los usuarios aprovechar al máximo [...]

Ogury, le leader des solutions publicitaires basées sur une donnée exclusive et respectueuse de la vie privée, annonce aujourd’hui le lancement d’Ogury One, une nouvelle plateforme publicitaire à destination des marques et des agences, qui leur permet d’activer en toute [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (April 8th, 2025) announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified [...]

Major agencies are investing in ID and data solutions, with WPP’s purchase of InfoSum the latest acquisition. In her latest feature, Shirley Marschall looks at the real reason why the ad tech arms race is really hotting up… What do these [...]

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]

Mantis, a leading brand safety, suitability, and contextual advertising solutions provider for publishers and advertisers, revealed that agencies using traditional keyword blocklists omit more than half (56%) of Oscar-related content, leading brands and publishers to miss out on relevant ad [...]

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and Reddit Under Privacy Scrutiny  TikTok and Reddit are two of the [...]

Hearst UK has announced a strategic partnership with Brand Metrics, a global leader in brand lift measurement technology. The partnership marks a significant milestone in Hearst UK’s commitment to delivering enhanced advertising accountability and effectiveness to its valued advertisers and agencies.  Brand [...]