On Thursday 21 July, the Q2 2022 IPA Bellwether report was released, and the findings are a reflection of an industry facing uncertain times. While total marketing budgets have stayed fairly resilient in the latest quarter, with net growth of 10.8%, [...]

In today's ExchangeWire news digest: the CMA review their decision to block Meta's acquisition of Giphy; Apple face a lawsuit accusing them of abusing their dominance in the digital payments market; and more advertisers bring agency work in-house.   CMA to reconsider [...]

Today (July 14th, 2022), global advertising technology leader The Trade Desk and Omnicom Media Group UK (“OMG UK”) announce a new partnership with leading independent Out-of-Home (OOH) media agency, Talon Outdoor. This will provide OMG UK’s clients with the ability [...]

Seedtag, the leader in contextual advertising in EMEA and LATAM, has today announced the opening of its US headquarters in New York. By opening its headquarters in the United States, Seedtag continues in its mission to become the global contextual [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Management Platform, announced a strategic new hire in the EMEA Region, further advancing the company’s global expansion and commitment to bringing innovative ad [...]

Talon Outdoor (“Talon” or “the company”), a leading, independently-owned global Out-of-Home (OOH) advertising agency, today (July 6th, 2022) announces that it has secured investment from Equistone Partners Europe (“Equistone”), one of Europe’s leading mid-market private equity investors. Mayfair Equity Partners [...]

It’s been a busy start to the year for ad tech vendor, Adnami, which today (June 28th, 2022) announces new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network [...]

Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, today announced its partnership with Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, working with 25,000+ brands and with [...]

Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]

In today’s ExchangeWire news digest: Twitter agrees to meet Elon Musk’s demands for data concerning its user base; the IPA warns that agency fees will rise as economic growth is set to slump; and the Advertising Association appoints Publicis Groupe [...]