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  • Activating Agency Value in the New Service Layer

    Ahead of ATS London 2022, Tim Conley, Head of Client Services, Media Agency at IPONWEB, discusses the role that ad tech should play to help agencies succeed in the programmatic landscape of the future. In the past two-and-a-half years, many of [...]

  • Twitter to Play Ball with Musk’s Demands for Data; IPA Warns Agency Fees to Rise

    In today’s ExchangeWire news digest: Twitter agrees to meet Elon Musk’s demands for data concerning its user base; the IPA warns that agency fees will rise as economic growth is set to slump; and the Advertising Association appoints Publicis Groupe [...]

  • Unifying Campaign Management: Q&A with Chris Grimsey, Clinch

    In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [...]

  • the7stars Wins Combined UK Creative & Media Account for Cunard

    Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy [...]

  • Industry Review 2022: Moving Away from Legacy Infrastructure

    Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of the walled garden, the entire ecosystem is still trying to get to grips with a rapidly changing media and marketing [...]

  • Adludio Bolsters Senior Leadership Following Record Revenue Growth of 447% Across Three Years

    Adludio, the global advertising platform providing top-tier creative and superior insight into consumer-behaviour data, has hired Charlie Roth as regional director of sales for the US Northeast. Coming at a significant time of expansion for Adludio, Roth will spearhead the [...]

  • Taboola’s Creative Shop Reaches 2nd Year Milestone, Supporting Over 500 Top Advertisers

    Taboola, a global leader in powering recommendations for the open web, today announced a major adoption milestone for the Taboola Creative Shop, the first global programme to help brands and media agencies execute and optimise advertising campaigns that run on [...]

  • Coral Break New Ground with Piccadilly 3D Activation

    On the eve of this year’s Cheltenham Festival, Coral is bringing horse racing to Central London, bringing racing fans closer to the excitement, thrill, and drama of the sport like never before with the launch of a mesmerising and captivating [...]

  • Zefr Announce the Appointment of Emma Lacey as Senior Vice President EMEA

    Zefr, the global leader in brand suitability in walled garden environments, has today announced the appointment of Emma Lacey as Senior Vice President EMEA. Lacey brings over 15 years of experience in building successful commercial teams across the advertising industry. In [...]

  • Bensons for Beds Appoints the7stars as Media Agency

    Bensons for Beds, the nationwide bed and mattress retailer, has appointed the7stars as its new media agency to handle UK media planning and buying. This month, the7stars will work with Bensons on integrated media strategy, planning, and activation. The brief is [...]