Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, today formally integrates leading B2B agencies gyro and Merkle | DWA, retiring the brand names, and creating a major unified force for innovation and growth in [...]

Smart, the leading independent Ad tech platform, today announced its integration with Oracle Contextual Intelligence (formerly Grapeshot). The solution providing real time content review and prebid classification is now fully available within Smart’s platform, to help allow advertisers, agencies, and [...]

In this exclusive article, Esra Bacher, managing partner at GroupM and The Wires Global 2021 judge, explains why strong relationships between agencies and supply-side platforms (SSPs) are more important than ever before, and outlines the main components required to foster strategic [...]

DoubleVerify ('DV'), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced an expanded partnership with MoPub, a Twitter company, which provides monetisation solutions for leading mobile app publishers around the globe and enables advertisers, [...]

Taboola (Nasdaq: TBLA), a global leader in powering recommendations for the open web, helping people discover things they may like, has today announced its new Premium Advertisers Programme to empower brands and agencies with best practices to increase customer acquisition, [...]

In today's ExchangeWire news digest: Kuaishou announce they will close down their Zynn app; plant-based food maker NotCo secure Unicorn status after new funding round; and Australian agencies Half Dome and Consumedia merge.   Kuaisho shutter Zynn app Chinese tech company Kuaishou have [...]

On Wednesday, 4 August, ExchangeWire and OpenX will launch an exclusive research report, examining the state of the programmatic industry in the Japan and Asia-Pacific (JAPAC) region, along with a live webcast to discuss the findings. Ahead of the launch, [...]

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia's top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to [...]

In today's ExchangeWire news digest: Holland & Barrett set up a flagship online store on Tmall; and Australia's leading media agencies are losing staff to their independent competitors.   Holland & Barrett launch on Alibaba’s Tmall Holland & Barrett will set up a [...]

Eyeota, the leading data partner to global enterprises, today announced that Ashwini Karandikar, internationally recognised entrepreneurial executive and executive vice president of media, technology and data at 4A’s, has been appointed to the company’s board of directors. A widely-recognised agency innovator, [...]