In this exclusive Q&A, Eoin O'Neill, chief technical officer at Tug, talks to ExchangeWire about the changes taking place in digital marketing measurement and what advertisers can do to adapt to these.   How do you see digital marketing measurement changing in [...]

Talon Outdoor, the leading global independent out-of-home (OOH) specialist agency, has announced that Sarah Parkes has joined in the newly created role of chief sales and marketing officer, with immediate effect. Reporting to Barry Cupples, Talon Group CEO, Sarah will lead [...]

The Association of Online Publishers (AOP) has announced its prestigious annual awards are now open for entries. In collaboration with PubMatic, the Digital Publishing Awards will celebrate the talents and skills of the individuals and teams working to create, deliver, and monetise quality online [...]

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced the appointment of  Ossie Bayram as UK country director. In his role, Bayram aims to increase Ogury’s  position as the go-to mobile ad partner for all agencies [...]

Prisma Media, premier groupe média digital en France, travaille avec la plateforme Manadge depuis 2020 pour piloter l’ensemble de ses revenus programmatiques, en Deals et en Open Auction.  Le groupe média a fait appel à Manadge pour améliorer la qualité des [...]

Prisma Media, a leading digital media group in France, has been working with Manadge, the most advanced analytics platform for publishers, since 2020 to monitor and control its global programmatic revenue.  The media group called on Manadge to improve the quality [...]

Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares to further develop client success strategies, and readies itself for further expansion in 2022.  Matt’s key areas of focus [...]

Leading UK soft drinks manufacturer, Barr Soft Drinks, has appointed the7stars to its consolidated UK media planning and buying account. The business was awarded following a competitive pitch led by Ebiquity and includes the iconic IRN-BRU brand, exotic drinks brand [...]

Integrated media agency, tmwi, part of the Oxidise group, has been appointed by manufacturer of precision optics, ZEISS Vision Care to develop a sophisticated paid social strategy which will drive national campaigns throughout the year. Audience and content alignment forms a [...]

Kao, a leading Japanese consumer goods manufacturer and one of the world's largest suppliers of professional salon products including brands like Goldwell and other iconic beauty brands such as John Frieda and Molton Brown, has appointed the7Stars to handle media [...]