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  • ExchangeWire Confirms Content Partnership with Dentsu's CCI in Japan

    ExchangeWire is delighted to announce a content partnership with CCI, one of the largest digital marketing companies in Japan. The partnership will see exclusive international content from ExchangeWire.com translated into local language, and readers will be able to access the [...]

  • tmwi: Kids in the Driving Seat for MG Marketing Campaign

    They say never work with children or animals but media agency tmwi has rejected that advice in their work with iconic automotive brand MG. In a bid to raise brand awareness levels and engage prospective family SUV car buyers, the agency [...]

  • 9 Wild Predictions for MadTech & More

    It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast of madtech content. Most then hop on a plane the next day to Cologne for a 48-hour bonanza of networking [...]

  • tmwi Appoints UK Sales Director as it Pursues Further Growth Opportunities

    Warwickshire-based award winning marketing agency, tmwi, has appointed a new UK sales director as it actively pursues growth to capitalise on opportunities in the market at this time. Andrew Robinson joins from Reach Plc, where he was regional commercial director for [...]

  • Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue

    In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls by 15.1%. Facebook moots iOS 14 Audience Network shutdown Facebook has announced a series of measures in response to the upcoming [...]

  • tmwi Strengthens Client Offering with Trio of Key New Hires

    tmwi, an award-winning marketing agency, has announced a series of new hires as it looks to expand its team of experts in response to a recent period of growth. They are doubling down on new and current business expansion, with [...]

  • Impact Drives Expansion Across EMEA with Key Hires

    Impact, the global leader in Partnership Automation, has announced the appointment of seven new members to its finance, business development, agency and enterprise sales teams as it further expands within the EMEA market. Daisy-Blue Tinne, Chloe Bojanowski, Scott Hawkins, Priya [...]

  • IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

    IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies, publishers and tech intermediaries for the much-anticipated post-third-party cookie advertising ecosystem. The guide, which has been developed [...]

  • Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM

    There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal posts and threw them into the ocean, some of biggest challenges and focuses were increased regulation, privacy requirements, and identity, [...]

  • IPA Publishes 2019 IPA Agency Census

    The IPA has today [29 April 2020] published its annual Agency Census detailing a breakdown of the make-up of agencies within IPA membership in 2019. Overall numbers reveal that, at the time of data collection, the employed base in IPA member [...]