On today’s ExchangeWire digest: ASA Censures Eurostar for Misleading Ad; Record Year for UK Broadband; California Introduces New AI Regulations…   As we move into 2024, Eurostar is among the first companies to be censured by the Advertising Standards Authority for an [...]

On today’s ExchangeWire digest: Instagram Reels Outperform TikTok for Brand-Owned Video Content; UK Supreme Court Confirms AI Can’t be Named as Patent Inventor; AUS Proposed Ban on Gambling Ads Met with Resistance  As we near the end of the year, you [...]

On today’s ExchangeWire digest: AudienceProject & Microsoft strike ad measurement deal; Boots to launch AI personal shopper; YouTube delays co-viewing ad measurement plans… AudienceProject has struck a deal with Microsoft Advertising to provide independent and continuous audience measurement for ads bought [...]

In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [...]

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [...]

John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands on data privacy changes, budgeting, the TV landscape, and AI to illustrate his expectations for 2024. 2023 has been a [...]

Yahoo Advertising launched Yahoo Blueprint, a central AI suite that powers performance-based solutions within the Yahoo DSP. Fuelled by over 335 million logged in Yahoo users globally, Yahoo Blueprint enhances decisioning, makes AI more accessible, and serves as a results-driven [...]

This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads…  Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]

In today’s ExchangeWire digest: Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q…  Channel 4 considers tapping into emergency credit facility  Channel 4’s chief executive, Alex Mahon, has said that the [...]

In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting  The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]