News in brief: Brands Look to Change Agency Remuneration Models; OpenAI Considers Advertising; OpenAI Sued by Canadian Media  Brands Look to Change Agency Remuneration Models Three quarters of multinational brands are looking to change their agency remuneration model within the next three [...]

News in brief: TikTok to Block Certain Beauty Filters for Under 18s; Google Sends Subpoenas to OpenAI, Perplexity and Microsoft; OpenAI Shuts Down Video Tool After Artists Protest TikTok to Block Certain Beauty Filters for Under 18s  As more attention is increasingly [...]

This week on The Stack: The Latest on Google vs DOJ; Walmart and Disney Share Positive Q3 Results; Today’s MadTech Daily  More Google news hit the industry this week: the US Department of Justice said it would ask a judge to [...]

ArcSpan Technologies, a leader in audience monetisation for global publishers, proudly announces that Mollie Spilman, a widely respected leader in advertising technology, has joined the company’s Advisory Board. As ArcSpan’s Audience Monetisation System (AMS) continues to set new standards in [...]

News in brief: UK Festive Season Ad Spend Expected to Hit £10.5bn; Apple to Face First EU Fine Under DMA; UK Gov Testing AI Chatbot  UK Festive Season Ad Spend Expected to Hit £10.5bn  UK advertisers are expected to spend £10.5bn during [...]

News in brief: Google Unveils Curation Capability; IAB Europe Report Uncovers Latest Programmatic Attitudes; New York Times Subscriber Growth Slows Google Unveils Curation Capability Google has unveiled new curation capabilities across Google Ad Manager in order to streamline media buying [...]

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has today (November 6th, 2024) released its highly anticipated 2024 Attitudes to Programmatic Advertising Report. Now in its 10th year, the report reveals the current state of programmatic [...]

We chat with Justine Roberts CBE, CEO and founder of Mumsnet, to discuss the responsibility of independent publishers, aligning mission and values with financial success, and being the first UK publisher to take legal action against OpenAI... How do you define [...]

A chilling new Halloween 2024 ad from Six Flags featuring a creepy clown terrorising a group of housemates is the scariest ad of all time, according to an AI ranking by DAIVID.  Ahead of Fright Night, the global creative effectiveness platform [...]

New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only 14% planning to [...]