Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [...]

In today's ExchangeWire news digest: Elon Musk considers placing X behind a paywall; the UK's competition watchdog warns of the risks associated with artificial intelligence; and Google makes a last ditch effort to overturn an antitrust fine from the EU. X [...]

In today's ExchangeWire news digest: British broadcasters are introducing a new digital platform to challenge streaming giants; a report from the Wall Street Journal reveals TikTok is a pool for hosting pirated movies; and the UK had outlined its plans [...]

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]

In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Today, we’re taking a look at AI - a topic with the potential to define a generation. Artificial intelligence grabbed the headlines in 2023 as [...]

Taboola, a global leader in powering recommendations for the open web, today (September 13th, 2023) announced significant advancements in its performance advertising-focused bidding technology, called Maximise Conversions.  This technology empowers Taboola advertisers to evolve beyond manual and time-consuming cost per click [...]

In today's ExchangeWire news digest: the US begins a landmark antitrust case against Google; regulators in the EU ask Microsoft competitors if they are impacted by efforts to approve its Activision Blizzard deal in the UK; and Adobe, Nvidia, and [...]

With AI mania driving heightened competition and elevating industry benchmarks, we are now faced with questions concerning the ad tech sector's trajectory. How can brands harness AI to enhance decision-making and deliver optimised experiences on a large scale? Nothing has been [...]