Zeotap, the easy, secure, and impactful customer data solutions provider, is thrilled to introduce “AdaTM”, a cutting-edge AI solution that revolutionises how marketers interact within the Zeotap CDP. Named in honour of Ada Lovelace, one of the first tech visionaries and [...]

Let’s face it, industry-wide transformation is no novel feat for a sector known to constantly reinvent itself in the face of technological innovation. We take a look at the ad tech trends of the future. The ad tech industry, and [...]

In today's ExchangeWire news digest: BBC Studios prepares to launch new FAST channels; the head of Germany's Federal Cartel Office has warned AI may enhance the monopoly of big tech; and X limits reply functionality on the site. BBC Studios to [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment arm – to bring together real human attention data and smart bidding technology. [...]

In today's ExchangeWire news digest: Microsoft appears set to close its billion-dollar acquisition of Activision Blizzard; the UK's ICO threatens to fine Snapchat for failing to assess the privacy risks of its AI Chatbot; and Netflix pulls the plug on [...]

This week: Spotify prepares to launch video ads through Roku, Meta contemplates offering EU users ad-free access to social platforms... Spotify to bring video ads to Roku app Spotify and Roku have announced the roll-out of video ads to Spotify’s app on Roku... Disney [...]

In today's ExchangeWire news digest: a new report from Freedom on the Net highlights the risks of AI; WPP partners with Shopify to enhance its e-commerce offerings; and US Senators launch a probe into personnel changes between TikTok and ByteDance. Report [...]

This week: the UK's competition watchdog softens its stance on Microsoft-Activision, Amazon commits billions to Anthropic... A ray of hope came for Microsoft this week, when the UK's Competition and Markets Authority (CMA) said there are reasonable grounds to approve [...]

In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [...]

In today's ExchangeWire news digest: the EU warns X it must adhere to disinformation laws; Reddit reveals plans to pay top contributors; and Daniel Ek confirms Spotify will not ban all AI-generated music. X warned by EU over disinformation EU authorities have [...]