IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns has partnered with Weborama, a media company specialising in semantic AI for targeted campaigns. By incorporating IMPACT+'s tool into the core of Weborama's Trading Desk, the comapany will [...]

In today's ExchangeWire news digest: Amazon commits up to USD$4bn (~£3.2bn) to Anthropic; sales in the UK push Shein's market share over 2%; and Thailand's prime minister shares expectations of investments from US tech giants. Amazon commits billions to Anthropic Amazon has [...]

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the integration of HUMAN Security, Inc.'s MediaGuard solution. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns.  With a focus on [...]

Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [...]

In today's ExchangeWire news digest: Elon Musk considers placing X behind a paywall; the UK's competition watchdog warns of the risks associated with artificial intelligence; and Google makes a last ditch effort to overturn an antitrust fine from the EU. X [...]

In today's ExchangeWire news digest: British broadcasters are introducing a new digital platform to challenge streaming giants; a report from the Wall Street Journal reveals TikTok is a pool for hosting pirated movies; and the UK had outlined its plans [...]

In today's ExchangeWire news digest: Meta denies plans to bring ads to WhatsApp; Google appears to be readying Gemini, its conversational AI software, for release; and TikTok Shop opens in the US market. No ads for WhatsApp, says boss Meta's head of [...]

ExchangeWire’s Industry Review is back, as we look at the top trends for an era-defining year. Curation is a hot topic - how will it develop? Curation is the framework for modern programmatic buying and selling. It will enhance existing inventory, [...]

In today's ExchangeWire news digest: the Indonesian government threatens to ban social commerce; Google say that political ads will be forced to disclose AI use; and Deliveroo partner with Gopuff to expand their grocery delivery efforts. Indonesia threatens ban on social [...]