On today’s news digest: Perplexity AI Usage Increases Sevenfold Since January; Snapchat Simplifies Ad Campaign Setup; Tesco Launches Digital Passports in Sustainability Push Like several other startups in the AI space, Perplexity AI is seeing enormous growth. Both its usage and [...]

On today’s news digest: Warner Bros and Fandango Sell Cinema Tickets On Roblox; TikTok Terminates Lite Rewards Feature in EU; OpenAI Co-Founder Moves to Rival Anthropic  In a move to strengthen its connection with Gen Z gamers, Roblox has introduced a [...]

On today’s news digest: Reddit Acquires AI Startup; Google Improves Performance Max Transparency; UK Shelves Tech Project Funding  Ad tech acquisitions continue in full swing, with Reddit swiping up Memorable AI to help it improve its ad performance. Launched in 2021, [...]

A Powerade campaign featuring gymnast Simone Biles that reflects on the mental and physical strains of being an Olympic athlete is the most emotionally engaging ad from the Paris Games, according to a new AI ranking by DAIVID. The new chart, [...]

On today’s news digest: Open AI Testing Search to Rival Google; NBA Signs Deals with Disney, Amazon and NBCUniversal; Douyin Misses E-Commerce Sales Goal  In an attempt to outpace rival Google, OpenAI is testing a new online search tool prototype: SearchGPT. [...]

On today’s news digest: BBC Earnings Dip; Spotify’s Ad-Supported Revenue Grows 13%; Forbes Threatens Perplexity with Legal Action  BBC Commercial, the arm of the broadcaster which generates revenue, has revealed a dip in sales and earnings for the past financial year. [...]

As artificial intelligence (AI) continues to reshape industries worldwide, publishers face an array of challenges that threaten to redefine their traditional roles and operations. The age of AI brings with it a myriad of opportunities for innovation and efficiency, but [...]

On today’s news digest: Omnicom Reports 5.2% Organic Growth in Q2; UK Amazon Prime Day Sales Hit Record £633m; Labour to Establish AI Regulation  Omnicom reported 5.2% organic growth for Q2 2024, predominantly propelled by experiential (17.6% increase) as well as [...]

On today’s news digest: X In Breach of EU Digital Services Act; Google In Talks to Make its Biggest Acquisition; Amazon’s AI Shopping Assistant Available to All US Customers X is the latest to be accused of breaching EU law, with [...]

Industry expert Zuzanna Gierlinska reflects on the importance of considering brand safety while making strides with AI. Cannes Lions 2024 may seem like a hazy, rosé-tinted memory now, but among all the discussions on La Croisette, two key themes stood out [...]