Equativ, la plateforme publicitaire indépendante, et Seedtag, le leader de la publicité contextuelle, annoncent aujourd'hui l'extension de leur partenariat stratégique global à l'offre de curation d'Equativ. Seedtag a choisi la plateforme de curation d'Equativ pour enrichir sa solution de ciblage [...]

Scibids, a leading technology player in the development of AI solutions, has collaborated with Dentsu and Calzedonia Group to increase the ROI of the Italian fashion group. Starting in 2021, Calzedonia Group decided to rely on the expertise of Scibids and [...]

This week: HSBC deal saves SVB’s UK operations, Meta announces new wave of job cuts… Another dramatic week in ad tech began with fallout from Silicon Valley Bank’s collapse. The US and UK governments scrambled to protect investors’ funds, with HSBC [...]

In today's ExchangeWire news digest: the Biden administration threatens to ban TikTok unless its Chinese owners sell their stakes; the UK Treasury commits £900m to developing the country's AI strategy; and Stripe raises funding in excess of €6bn (~£13bn). US [...]

In today’s ExchangeWire news digest: Meta has revealed it will cut a further 10,000 jobs under “efficiency” measures; OpenAI launches GPT-4, a follow up of its popular ChatGPT chatbot; and Samsung plans to invest around ₩300tn (~£189.6bn) in South Korea [...]

In today's ExchangeWire news digest: TikTok announces "Project Clover" in response to data privacy concerns in Europe; AI firms in China turn to third parties and cloud software to workaround US chip restrictions; and crypto bank Silvergate announces its closure. TikTok [...]

MINT, azienda tutta italiana, tra i top player mondiali nell’“Advertising Resource Management”, nel 2022 ha confermato una crescita record con un ulteriore salto in avanti del 34% rispetto all’anno precedente e con un significativo risultato nella “Rule of 40”: oltre il [...]

Seedtag, a leading contextual advertising company comprised of 49% female staff, with 48% of management positions being occupied by women, has revealed the key online content drivers for International Women’s Day (IWD), using its state-of-the-art contextual AI technology LIZ©. The key [...]

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

In today's ExchangeWire news digest: the FTC will not challenge Amazon's purchase of One Medical; UK publisher Reach explores ChatGPT's journalistic capabilities; and the Hong Kong government commits HK$50m (~£5.28m) to expand its Web3 ecosystem. Amazon’s purchase of One Medical will [...]