In today's ExchangeWire news digest: a new EU ruling deals a major blow to Meta's business model; Microsoft considers integrating OpenAI's ChatGPT into Bing; and Coinbase reaches a USD$100m (~£83m) settlement with New York regulators. EU ruling could mean curtains for [...]

Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. The Digiday Technology Awards recognise the technology modernising media and marketing, and this [...]

In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]

Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for an undisclosed The technological capabilities of AttentvAds – which specialises in the tracking, analysis and verification of impression level data [...]

Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]

In the third article of ExchangeWire's 2023 Predictions series, we turn our attention to contextual targeting. Context has long been lauded as 'King', but will contextual prove to be the foundation of the post-cookie advertising ecosystem? Industry experts peer into [...]

In association with Seedtag. In this exclusive article penned following his recent appointment as global head of performance at Seedtag, Kenneth López Triquell discussed the effect of leveraging contextual data on campaign performance. Digital marketing is complicated. Finding the most effective way [...]

In today's ExchangeWire news digest: New Zealand reveals plans to make tech companies pay for news; OpenAI's latest chatbot impresses academics with its writing capability; and Indonesia's Fairatmos raises USD$4.5m (~£3.65m) in funding. Google, Facebook to pay for news content [...]

Adludio, the global AI-powered platform that delivers interactive mobile advertising, today (November 16th, 2022) announces major enhancements to its technological capabilities which goes far beyond what is standard in the industry.  With an emphasis on Deep Learning running through the platform, [...]