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  • The Stack: Ma Steps Away from Ant Group; Microsoft Mulls USD$10bn in OpenAI

    This week: Jack Ma relinquishes control of Ant Group, Microsoft deliberates a USD$10bn (~£8.22bn) investment in ChatGPT creator... Another stirring week in ad tech began with the announcement that Jack Ma will step back from Ant Group, following a lengthy probe [...]

  • How will Web3 develop in 2023?

    Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [...]

  • Microsoft Mulls USD$10bn Investment in OpenAI; Meta to Restrict Ad Targeting to Teens

    In today's ExchangeWire news digest: Microsoft considers a USD$10bn (~£8.22bn) investment in ChatGPT maker OpenAI; Meta announces restrictions to how teenagers are served ads on its platforms; and the EU Commission's Thierry Breton launches a charm offensive for his Clean [...]

  • Jack Ma Steps Away from Ant Group; ChatGPT Developer in Talks to Raise USD$30bn

    In today's ExchangeWire news digest: Jack Ma cedes control of fintech giant Ant Group; OpenAI in discussion to raise capital of USD$30bn (~£24bn); and Silvergate customers withdraw over USD$8bn (~£6.7bn) of digital currency following regulators' warnings. Ma relinquishes control of Ant [...]

  • Meta's Business Model Threatened by EU Law; Microsoft Hopes to Sharpen Bing with OpenAI's Chatbot

    In today's ExchangeWire news digest: a new EU ruling deals a major blow to Meta's business model; Microsoft considers integrating OpenAI's ChatGPT into Bing; and Coinbase reaches a USD$100m (~£83m) settlement with New York regulators. EU ruling could mean curtains for [...]

  • Clinch’s Flight Control Awarded Digiday’s Best Marketing Automation Platform

    Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. The Digiday Technology Awards recognise the technology modernising media and marketing, and this [...]

  • Infrastructure & Automation: Predictions for 2023

    In the context of economic uncertainty, staffing shortfalls, and the necessity to leverage signals beyond the third-party cookie, it is unsurprising that advertisers are now turning towards artificial intelligence (AI) and other automated solutions to repurpose their ad infrastructure for [...]

  • AI the Key to Improved Targeting & Optimised Campaigns for Improved ROAS on Google Search Ads - BrightBid

    BrightBid, the ad tech platform for Google Search, has announced the release of “The Future of Search”, a white paper highlighting key industry trends in Google Search and the new technologies that help drive a higher return on ad spend.  The [...]

  • Amplified Intelligence Acquires AttentvAds

    Amplified Intelligence, the world’s only truly omnichannel attention measurement company, has announced the acquisition of attention verification company, AttentvAds, for an undisclosed The technological capabilities of AttentvAds – which specialises in the tracking, analysis and verification of impression level data [...]

  • Adform Rolls Out Comscore Predictive Audiences Globally

    Adform, the leading global independent advertising platform,  announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [...]