Seedtag, leader nella pubblicità contestuale in EMEA e LATAM, ha annunciato oggi l’acquisizione del 100% delle quote di KMTX (in precedenza Keymantics), una compagnia francese specializzata nella creazione di modelli di intelligenza artificiale per ottimizzare e automatizzare le campagne di [...]

Das europäische ad tech-Unternehmen Seedtag wächst weiter. Der Marktführer für kontextuelle Werbung in Europa und Lateinamerika hat das französische Unternehmen KMTX (ehemals Keymantics) übernommen. Damit sichert sich Seedtag die KI-Modelle von KMTX, die Performance-Kampagnen automatisiert optimieren. Diese integriert das Unternehmen [...]

Seedtag the leader in contextual advertising in EMEA and LATAM, has today (June 14th, 2022) announced the signing of a definitive agreement to acquire 100% of the shares of KMTX (previously Keymantics), a French company specialised in building AI models [...]

In today's ExchangeWire news digest: a Google engineer is suspended after claiming the company's chatbot system shows signs of sentiency; China's tech sector begins to recover as Beijing's crackdown eases; and Twitter introduces a new procedure for users to report [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]

In the wake of challenging global events, Paul Thompson, UK country manager at Seedtag, discusses how context is critical in the industry-wide quest to maximise engagement. Engagement is everything in marketing. Brands and publishers want to know what attracts attention - [...]

The VlogBox Get-Together webinar will be held on 31st May 2022, at 12 PM EDT and will focus on strategies designed to make targeting more effective, as well as a deep dive into geo-communities. Anna McMichael, VlogBox’s strategic partnerships director, together [...]

In today's ExchangeWire news digest: the ICO fines Clearview AI for collecting and storing images of UK residents; Broadcom is in talks to takeover VMware for USD$60bn (£47.7bn); and Didi Global's investors vote to delist from the New York Stock [...]

Scibids, the global leader in artificial intelligence (AI) for digital marketing, today announced that it has implemented its AI as a service solution for Charlotte Tilbury, leveraging Google display & video 360’s custom bidding feature, which has reduced customer acquisition [...]

Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]