In this article, The Trade Desk outline the challenges that marketers are currently facing, and explain how their new digital advertising experience, Solimar, can help them overcome these challenges and achieve their goals. We are at a unique moment in time, [...]

Verve Group strategically strengthens its operations by acquiring essentially all assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland. Verve Group, a privacy-first omnichannel ad platform, is part of Media and Games Invest, and consolidates MGI's media [...]

Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it enables the creation and application of machine-learned [...]

Ogury, a global technology leader in mobile brand advertising, announced today the release of Personified Targeting. This AI-Powered breakthrough technology brings the company’s unique, in-app audience data onto the mobile web, for highly relevant mobile web targeting, without the use [...]

Ogury, le spécialiste du brand advertising sur mobile, annonce le lancement de Personified Targeting. Cette technologie intelligente transpose sur environnement web mobile les données d’audience in-app exclusives dont dispose l’entreprise. Avec Personified Targeting, Ogury assure ainsi un ciblage de haute [...]

Ogury, der global führende Anbieter für mobile Marken-Kommunikation, kündigt heute die Einführung von Personified Targeting an. Dieser Ansatz ist durch AI-Technologie gestützt, welche die einzigartigen In-App Zielgruppen Daten des Unternehmens ins mobile Internet überträgt. Dadurch kann Ogurys hoch relevantes Targeting [...]

Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi il lancio di Personified Targeting, introducendo una tecnologia alimentata dall’intelligenza artificiale che coniuga i dati delle app con quelli del mobile web, assicurando il raggiungimento di un target specifico [...]

Ogury, líder tecnológico global en publicidad de marcas premium en dispositivos móviles, anuncia hoy el lanzamiento de Personified Targeting. Esta tecnología innovadora basada en Inteligencia Artificial, lleva la data exclusiva de audiencias in-app que la compañía posee al entorno de [...]

Seedtag, the leader in Contextual AI in Europe and Latam, has announced the appointment of three new members to its leadership team, following a landmark year which saw it reach record sales revenues and where the company made two key [...]

Quantcast, a global advertising technology company launched the Quantcast Platform. With the advertising industry at a critical juncture, the Quantcast Platform equalises advertising on the open internet. This new and innovative, intelligent audience platform powered by the company’s patented AI [...]