Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers [...]

News in brief: ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad  ITV Investors Back M&A Talks ITV’s major shareholders are in support of efforts to explore a potential [...]

News in brief: Google Drops Vow Against Using AI for Harm and Prepares for More AI Search Updates; Snap’s Active Advertisers Double; Instagram and YouTube See Drops in Average Views per Video Google Drops Vow Against Using AI for Harm and [...]

The NFL “Somebody | It Takes All of Us” is the early pacesetter in the 2025 Super Bowl ad battle after generating the most intense positive emotions and the highest levels of attention of any Big Game spot released so [...]

This week on The Stack: Tables Turn for OpenAI; Sky News to Produce More Paid Content; Today’s MadTech Daily  The tables turned for OpenAI this week, as it accused Chinese AI company DeepSeek of  a “potential breach of intellectual property”. It [...]

News in brief: UK Ad Spend Rose 10% in Q3 2024; Tables Turn as OpenAI Accuses DeepSeek of Property Theft; Amazon and Microsoft face Cloud Services Probes   UK Ad Spend Rose 10% in Q3 2024;  UK Ad Spend rose 9.7% in the [...]

Artificial intelligence (AI) is having a transformative impact on industries like ad tech, but can the current rate of advancement be maintained? Journalist Mark Smith takes a look… The unpredictability of the industry’s immediate course was outlined in dramatic fashion only [...]

News in brief: Trump Signs TikTok Delay and Repeals Executive Order on AI Safety; Social Platforms Sign EU Code of Conduct; Kantar Media to be Sold Trump Signs TikTok Delay and Repeals Executive Order on AI Safety  Following last weekend’s commotion over [...]

News in brief: Eight in Ten Ad Buyers Exploring Gen AI; BBC Under Fire over ‘Aggressive’ Promotion Tactics; Bluesky and X Launch Video Feeds Eight in Ten Ad Buyers Exploring Gen AI Almost eight in ten ad buyers are using or exploring [...]

Marketers will be able to measure and optimise the effectiveness of their creative at scale using marketing mix modelling (MMM) through a new global partnership between MASS Analytics, a leading provider of MMM solutions, and creative effectiveness platform DAIVID. The deal [...]