On today’s news digest: Apple to Integrate ChatGPT; Google TV Launches Ad Network; Starbucks Embraces Storytelling with Studios Launch  Among the many companies which have recently struck partnerships with OpenAI, the latest is Apple. The new partnership between both tech giants [...]

Leading programmatic advertising platform Onetag today, June 11th, 2024, announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs, and curation partners more accurately achieve their campaign objectives.  The Smart Curation platform [...]

On today’s news digest: Will Meta be Allowed to Train its AI Models on User Data?; UK Retailers Launch Biggest Ever Collective Action; California Protests Proposed AI Bill   Meta has been hit with 11 EU complaints over proposed changes which would [...]

AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry?   A shapeshifting search landscape  AI-powered searching has opened [...]

In this feature, Lavin Vaswani of Quantcast takes a look at how AI can help brands master their targeting, and stretch limited budgets. Artificial Intelligence (AI) is one of 2024’s most talked about digital developments. Gartner placed generative AI on the [...]

Conscious Media, the sustainable digital media partner for brands in the MENA region, announced an exclusive collaboration with Greenbids, a pioneering tech company established in 2022. Greenbids has developed cutting-edge technology leveraging machine learning (ML) and artificial intelligence (AI) to [...]

On today’s news digest: Instagram Tests Unskippable Video Ads; Ericsson to Collapse Ad Division; ITN Strikes Deal to Safeguard Content from AI  To the dismay of those subjected to the testing, Instagram has been trialling a new ad format which forces [...]

On today’s news digest: Broadcasters Trading Airtime for Advertisers’ Shares; Google Reduces Scope of AI Overviews; Nvidia Unveils New AI Processor UK broadcasters including ITV and Channel 4 have been trading ad airtime for shares. In order to deal with [...]

This week on The Stack: Podcasting Booms; the Latest from OpenAI; PayPal Plans Ad Network; Today's MadTech Daily Podcast With the release of Spotify’s latest Global Trends report, the streaming platform showed us that podcasting is bigger than ever. According to [...]

On today’s news digest: PwC Becomes First ChatGPT Reseller; US Appeals Court Fast-Tracks TikTok Hearing; Physical Stores to Continue Reign Over Retail    A deal signed on Wednesday sees PwC become OpenAI’s largest customer, and the first reseller of its flagship product, [...]