Content Ignite Launches AI Dynamic Floor Pricing for Publisher Ad-Revenue Optimisation
Content Ignite, the publisher-first advertising technology and monetisation platform, has unveiled its latest AI-powered solution, Dynamic Floors, helping global publishers to optimise ad revenue effectively. As a result of the increasingly complex programmatic environment, publishers are demanding more automated control and [...]
IAB Europe & Microsoft Advertising's Study Unlocks Gen AI's Impact on Digital Ad Professionals
Today,(April 30th, 2024) IAB Europe, in partnership with Microsoft Advertising, released their first research study on Generative Artificial Intelligence (Gen AI) in digital advertising. This research provides valuable insights into the rapid adoption, diverse applications, and pressing educational needs surrounding [...]
MINT annonce la nomination d’Eric Duchamp, ex-Procter & Gamble et WPP, au poste de Senior Growth Advisor pour poursuivre l’accélération de sa croissance mondiale
MINT, société internationale de solutions logicielles d’entreprise qui révolutionnent la gestion et l’optimisation des investissements publicitaires digitaux (Advertising Resource Management), a annoncé aujourd’hui une croissance record pour 2023 avec une hausse de 40 % de son chiffre d’affaires et une [...]
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