European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool
News in brief: European Industry Committees Create Audience Measurement Coalition; Sky to Overhaul Newsroom in Favour of Paid Content; Amazon Launches CTV Audience Tool European Industry Committees Create Audience Measurement Coalition Several European joint industry committees, media owner committees, and professional research [...]
Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards
News in brief: Paramount Faces Ad Targeting Lawsuit; Amazon Prime Introduces AI-Powered Recaps; Snapchat Expands Retail Gift Cards Paramount Faces Ad Targeting Lawsuit Paramount has been hit with a class action lawsuit over allegedly tracking their subscribers’ viewing history and sharing with [...]
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