Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [...]

This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers. These findings review attention in the layout context, specifically for news sites.  The analysis revealed underlying characteristics top-performing news websites share [...]

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, today (December 7th, 2023) released its state of retail media report, “The Rise of Retail Media: What to Expect in 2024”, surveying over 400 advertisers and agency [...]

Expandi Group, the largest EMEA B2B Martech and Ad tech provider, today (December 7th, 2023) unveiled the latest release of its B2B account-based marketing (ABM) platform Jabmo. Jabmo now delivers a host of new functionalities, insights, and account intelligence to help [...]

Traditional analytics methodologies of evaluating campaigns are fast becoming obsolete. The human eye - scanning Excel sheets that rank best and worst performers - is being replaced by AI tools that enable a new world of dynamic testing or modelling. [...]

In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [...]

MGID, the global advertising platform, today (September 26th, 2023) announced its strategic partnership with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Pixalate’s software will work in tandem with MGID’s proprietary fraud protection solution, adding a layer of [...]

Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: location analytics. This transformative offering is set to redefine how businesses harness [...]

DoubleVerify,  a leading software platform for digital media measurement, data, and analytics, today (September 14th, 2023) announced the expansion of its brand safety and suitability solution to enable advertisers to monitor and avoid MFA (“Made For Advertising”) sites. As part [...]

LightBoxTV, the leading CTV planning and analytics platform, announces the expansion of its offerings with the introduction of a full-service Total TV Solution. Built on its proprietary technology platform, this comprehensive solution allows clients to entrust LightBoxTV with their media [...]