Why is Xaxis rolling out its solution in the Chinese market? We have been planning our China launch for quite some time now. Part of that planning included in-depth conversations with our GroupM agencies and clients. These conversations made clear that [...]

James Robertson, Founder & Senior VP Market Development at Effective Measure International. Here he gives some insight into adoption of digital measurement in the region, its effect on the digital space and the role played by Effective Measure. The pace of [...]

ExchangeWire is proud of another stellar event with ATS Paris, featuring the best and brightest of the driving force in French digital advertising. Here's a quick summary of the day in case you weren't able to make it or you [...]

Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should be doing attribution beyond the last click, to what kind of attribution they should be doing. Last week saw the launch [...]

ATS London Big Data sponsor IBM has just released an in-depth whitepaper addressing the issues surrounding Big Data. As everyone knows, Digital marketing has the potential to extract, interrogate and leverage large volumes of data. The challenges around high-cardinality in [...]

If you haven't heard the name spider.io before, it is likely you are not alone. Like many good European ad technology companies, they have been flying under the radar. However, quietly but surely, they are building the technology which could [...]

What's the state of play with Turn right now? What does a Cloud Marketing Platform mean? It’s an exciting time for Turn. We’re in a major growth phase with over 200 employees across 14 offices worldwide and expanding. We’re seeing our [...]

Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]

Publicis Groupe announced yesterday the acquisition of Resultrix, an award-winning digital marketing agency with an international footprint in India, Singapore, the UAE and the USA. This acquisition strengthens both Publicis Groupe's presence in India as well as its digital [...]

It's the biggest data-driven advertising event in Europe. It's the event that even has its own acronym. ATS London is now in its third year, and the line-up of speakers and content is the best yet. Often copied - A [...]