In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: WeChat ads go live with major brands; Most Spotify users in AU happy to receive ads; Japan, [...]

Australian Publishers form premium advertising exchange, powered by AppNexus, to create a competitive marketplace and achieve scale in mobile display. Fairfax Media and Mi9 recently announced the formation of the Australian Premium Advertising Exchange (APEX), a joint venture company under the [...]

A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have taken place in the last week, each of them signifying wider shifts in the ad tech and marketing sectors. ExchangeWire [...]

In light of the recent acquisitions of both Ooyala and Videoplaza, ExchangeWire caught up with Andy Solterbeck, Telstra Software Group, SVP, to understand Telstra’s ad tech roadmap. Telstra, Australia’s largest telecoms operator, reaches more than 60% of Australia’s online population and is [...]

ExchangeWire spoke to Mark Frain, national sales director at Multichannel Network Australia (MCN), about last week's announcement to partner with AOL/Adap.tv to pilot the media industry’s first integrated programmatic private marketplace for television.   The offering promises to enable advertisers and [...]

The programmatic landscape is set to expand beyond the domestic household screens with opportunities increasingly arising on mobile and now in the digital out-of-home (OOH) sector. Australia has proven a progressive market for this emerging technology with the formation of a [...]

Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's most well-respected programmatic figures – talks about his new role working with existing data segments to provide greater advertising utility [...]

The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for ad tech players and agencies need to be addressed if this potential is to be fully [...]

Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative Asia Pacific RTB market, ahead of next week's ATS Singapore conference. Stu Spiteri at Krux recently wrote a very good article, [...]

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in APAC, according to a recent ExchangeWire poll conducted in partnership with Google. The findings identify [...]