Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's most well-respected programmatic figures – talks about his new role working with existing data segments to provide greater advertising utility [...]

The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with a more defined role for ad tech players and agencies need to be addressed if this potential is to be fully [...]

Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative Asia Pacific RTB market, ahead of next week's ATS Singapore conference. Stu Spiteri at Krux recently wrote a very good article, [...]

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in APAC, according to a recent ExchangeWire poll conducted in partnership with Google. The findings identify [...]

Stu Spiteri, Krux, managing director, Asia Pacific, talks about his participation at next week’s ATS Singapore event, and explains his opinions on why companies adopting a copy-and-paste approach from strategies implemented elsewhere won’t succeed in APAC. In this piece, he also [...]

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and brand trading desks to bid on premium media placements based on insights gleaned from its Audience Engagement Platform. The launch of [...]

Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB Singapore Leadership Council Member, explains his opinions that traditional media buying agencies can leverage third-party ad tech providers to work [...]

Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to be the North American and APAC businesses only. The European part of Adconion [...]

Tom Simpson, Mediaquark, CEO, shares insights on some of the common mistakes made by international companies looking to successfully crack the diverse APAC region. Singapore-based Simpson stresses the need for localisation (plus increased levels of education) in the APAC region [...]

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations, reflecting similar moves by programmatic players in APAC – a market estimated to be worth in excess of $1,892m by [...]